Modivcare doubles down on personal care amid financial strain

Despite a nearly 5% revenue dip and a sharp increase in net losses, Modivcare is charging ahead with bold moves in personal care. The company’s Q1 2025 numbers tell a challenging story—$650.7 million in service revenue, down year-on-year, and a $50.4 million net loss—but the strategy is far from defensive.

Rather than retreating, Modivcare is expanding its personal care footprint with four new agreements expected to generate up to 50,000 monthly service hours. This comes even as billed hours declined and labour pressures persist. The exit of both the CFO and CIO suggests a deliberate reshaping of leadership to support this pivot.

The company’s five-point strategy includes customer retention, digital automation, operational simplification, capital efficiency, and a laser focus on client-centric care. For private healthcare executives, it’s a sharp reminder that consolidation and innovation can—and perhaps must—coexist in leaner times.

Read the full article for insights on Modivcare’s next move.